Making Food Better, Together.
The place where food businesses find the creators who develop their products. Businesses subscribe. Creators join.
New on The Mix
Flavour development
Recipe development
Product development
We make food happen.
Businesses bring the brief. Creators bring the ideas. Together, they make something worth eating.
SEE HOW IT WORKS
Brand logos to be supplied.
Find Your Flavour.
Snacks
Crisps, bars and bites
Desserts
Sweet, frozen and baked
Drinks
Soft, hard and functional
Bakery
Bread, pastry and dough
Sauces & Condiments
Heat, sweet and umami
Ready Meals
Chilled, frozen and ambient
Health & Wellness
Protein, gut and low sugar
Speciality Foods
Fine, free-from and world
Good food, good ideas, the right people.
The Mix started with a simple problem. Food businesses had ideas and nowhere to find the people who could make them real.
Now chefs, recipe developers, product developers, stylists and photographers all live in one place, and the businesses that need them can just get on with it.
ABOUT THE MIXWhat the kitchen is talking about
A crisp that holds its crunch
Six weeks to a shelf-ready sauce
A drink that tastes like summer
Bread, but faster
A better crisp, third time lucky
Chilli oil that keeps its colour
Cold brew, warmer margins
A sourdough that travels
Pick your side of the kitchen.
For businesses
Post a need, browse every creator, and talk to the people who can build it.
I'm a businessFor creators
Build a profile, show the work, and get found by the businesses looking for it.
I'm a creatorBetter together.
Tell us what you're making.
A brief, a flavour, a half-formed idea. Whatever stage you are at.
Find the right creator.
Browse by food category and see the work before you talk.
Make something great.
Work together, and put it on a shelf.
What we're up to
The Mix opens to its first creators
We have spent the summer talking to chefs, developers and stylists about what a good brief actually looks like. The first hundred profiles go live this month.
How to write a food brief people want to answer
The best briefs are short, specific about the constraint, and honest about the stage you are at. Here is the shape we keep seeing work.
Why the person behind the product matters
Product development is not a commodity. Who develops your flavour changes what it tastes like, and that is the whole argument for The Mix.